The furniture markets is alway evolving, with today's online market people's options continue to expand. With the overwhelming number of online stores it has become important that local furniture shops reach their market in the digital world. For Area 51 this signals a change in the way they are reaching their consumers.
Through 8 interviews a pattern of frustration with furniture shopping became apparent. The importance of Area 51 website was that it had to be a e-commerce site. From the interviews it was found:
From the interviews I came up with two personas Bryn and Kai that helps focus the design for the user. Both personas value good design with unique quality when shopping for furniture.
My main persona knows what she wants and does research before shopping for furniture.
Does not know what he wants but still want an unique look, he tends to need more help to understad what he wants
From gathering all the data from the interviews, analyses, and prototypes I came up with the pain point
pages on the site being too crowded with information, not being able to find product information, not being able to save previous searches and wanting to purchase/ delivery online.
The result from the research was a design that simplified the viewing process by organizing images in a grid system and grouping text in a information section. Adding a purchase online option with a simple checkout process. The final results achieved the goal of simplifying the online experience for Area 51 furniture sales.
From the usability test it was found that the users were able to complete each flows. However there is still areas of improvement that will make it easier for the user:
The next steps are to take the information from the usability test and make updates to the flows that has pain point: