SEATTLE EARTHQUAKE

PREPAREDNESS

Concept App Design

Role
UX Design: Research, Interviews, Analyses, Wire Frames, Information Architecture, Prototyping, Usability Test
Software
Sketch, Omnigraffle, Axure, Photoshop

The Project

The majority of people in Seattle know about the possibility of a earthquake known as “The Big One” but not many prepare. Seattle government needs to get people to care and understand preparation is not pointless.

CHALLENGE

Is to create an app that is a friendly, engaging, motivational experience to guide people through the confusing and sometimes overwhelming process of earthquake preparedness.

SOLUTION

Make preparing a habit by breaking it up into small steps
Create new habit by anchoring it on existing habits
Desire of mastery by making it a challenge
Power of positive stories and less fear factor stories

User Research

INTERVIEWS

Through 10 interviews a pattern of people knowing about a Seattle earthquake but not caring became apparent. The importance of this app was that is gives information to people that does not scare or overwhelm the user. From the interviews we found:

It’s scary to think about
Not many know what to do exactly during earthquakes and how to prepare
Don’t think they have enough money and space
Don’t have time and prioritize other things

Persona

From the interviews we came up with a single persona named Spencer who is 32 that helped us focus the design for the user. Spence want to prepare and needs to maintain engagement/ motivation!!

“I feel like earthquakes are too unpredictable to really prepare for anyway”

FRUSTRATIONS

Feels it’s too hard to keep track of food supply
Getting prepared is too expensive
Too lazy, doesn’t care enough to make a move

GOALS

Doesn’t want to be scared or overwhelmed
Needs an easy path to getting prepared to stay motivated
Needs to know how much and what to buy

PAIN POINTS

From gathering all the data from the interviews, analyses, and prototypes I came up with the pain point

PAIN POINTS

The likely hood of happening now or years from now is unknown.
Don’t know how much or what to buy
Hard to keep track of supply
Thinking about earthquakes is overwhelming

Wireframe

The ideas we started with from our research was too: Gamified learning, some sort of clear path with bite-sized chunks of information Friendly/ approachable vibe to keep anxiety down

Usability Testing

Five usability tests on the InVision prototype the biggest things we learned:

Overall users liked the flow, tone and information app
The welcome screen was too wordy
The supplies list link was hard for the majority to find
Home screen needed clear direction on hierarchy - confused about day’s countdown and why it was so big
Liked progress charts and thought those were important to highlight